“There are days when you find yourself on a roll.

 

In flow.

 

Going for something you never even knew you could have.

 

You can taste it…

 

…and then there they are.

 

The ones who take subtle and not so subtle digs.

 

The ones who cling to their mediocrity and try to convince you that you should too. The ones who drain you. The ones who try to ride your coattails for free.

 

We’re not like that.

 

We’re the kind of people who remind you that you breathe fire.”

 

– Erin Matlock, Founder, THE EDGE

/the edge/: a tight knit family of emerging leaders who roll up their sleeves and support each other, cheer each other on, give honest feedback and call each other out when they’re hiding in fear and playing small.

WHO SHOULD JOIN?

Coaches, Artists, Authors, Providers, Speakers, Physicians, Teachers, Business Owners, Consultants, High Profile Executives and Community Leaders. All markets are welcome.

 

You are ready to grow your visibility, influence and find personal alignment in your work.

 

A flexible personality is a must here. If you are rigid, and wish to remain that way, you are not a fit.

 

If you are a bit rigid and understand that in order to grow into influence, you must pivot and reevaluate regularly, then you are a yes as you will be stretched into a flexible leader. (You are allowed to curse my name during this process.)

 

And if you’re already flexible, welcome home. You’ll love it here.

HOW DOES IT WORK?

This is hands on training, guidance, networking and support in a mid-size group environment.

 

This is the beauty of a finely curated group – you will feed off of each other’s success. You will network and share resources. You will lean on each other. You will hold each other accountable.

 

And most of all, you will be supported and mentored by a 10-year veteran as you take your personal profile to a level of visibility you didn’t know was possible.

WHAT TOPICS ARE COVERED?

In THE EDGE, the “gold” comes up through the cracks of our conversation. We cover broad ranges of business, soul and mindset topics and we revisit common themes monthly.

 

Your challenges are unique to you, so your particular area of focus will be customized and will shift throughout your time in the group.

 

Here are some of the topics that were covered over a small sample of our previous sessions.

Beginner-coach one-on-one pricing: $1500 and how to structure that package

 

Seeding your offers on your personal Facebook profile and business page

 

Following your inner compass and watching the Universe bust down doors for you

 

Using ‘lunch with the ladies’ to sell your own high end jewelry

 

A behind the scenes look at my own self development coaching program and the strategy that is required to launch and sustain it

 

Brochure advertising for snail mail

 

Creating packages and specials of the month

 

Easy Zoom video backgrounds with green screen

 

Clip-on selfie lights for on the go Facebook Livecasts

 

Accepting and sustaining the energy when things are going well

 

Resisting the urge to make things difficult because you were taught to believe that life and work are hard

 

Self doubt and pricing mistakes

 

Price “gouging” beliefs and why you are actually different from “crooks” “scam artists” and “rich jerk-faces”

 

Imposter syndrome and feeling like a fraud because everything is not perfect in your life

 

Catching and countering the shame response

 

Psychological Projection and owning when you slide into victimhood

 

Truly identifying what you offer to clients so they immediately understand how you can help them

 

Accidentally unselling your exact client due to self-sabotage and fear and exactly how to go back and reverse this.

 

Utilizing human reaction to your existence to understand what you are truly “selling” – especially if you are struggling with your “niche”

 

The advanced and highly conscious way I enroll my high profile clients (worth your entire investment in the EDGE times 10,000)

Pushing through the fear of success by identifying the deeply embedded blocks from your childhood

 

Facebook Ads and Pinterest Ads for Jewelry and other physical goods

 

Consistent lead generation

 

Breaking lead magnets and strategy sessions down into specific topics to triage your web and social media visitors

 

Video Marketing topic specialization

 

Retargeting FB Ads to multiple content pieces for bonding and pre-educating

 

Expanding a practice to multiple locations

 

Business partnerships/consulting

 

Valuing and branding your intellectual property

 

Webinar funnels for non-business niches

 

How to handle a client when they email to back out of payment and enrollment

 

Converting your personal Pinterest account to a business account so you can advertise

 

Email management systems to build and minister to your subscriber list

 

What is affiliate management and do you need it?

 

How to structure a $1500-$5000 coaching package so you rise above the over-saturated market of average coaches

Building exclusivity into your offer

 

Marketing to the affluent

 

Running your first online summit

 

Facebook Ads for summits: lessons learned

 

What parents want out of a paid membership program

 

How to gracefully and successfully block out the people who tell you you’re going to fail

 

Using Amazon.com to sell our physical goods and build your email list

 

Finding your spiritual running buddy in your business

 

Letting go of what’s not working in your business and life
through spiritual or personal ceremony

 

Feeling your way through your decisions and finding the courage to let your heart lead you to your path

WHERE DO WE MEET?

We meet every other week on Wednesday for 2 hours, online, live on video. All meetings will be open Q and A. You can stay the entire time or come and go as you please.

 

We have two sessions on those Wednesdays to accommodate members in diverse time zones/regions outside of the United States such as the United Kingdom, Europe, Australia, Canada and Tonga. You can choose either session and you can switch session times any time you like.

 

United States and Canada

 

Session One: 11am PDT / 2pm EDT

Session Two: 5pm PDT / 8pm EDT

 

United Kingdom, Ireland and Europe

 

Session One: 7pm BST (London Time) / 8pm CEST (France)

Session Two: 1am BST / 2am CEST (THURSDAY Morning)

 

Australia (Sessions occur on Thursday in Australia)

 

Session One: 2am AWST / 4am AEST

Session Two: 8am AWST/ 10am AEST

 

Tonga (Sessions occur on Thursday)

 

Session One: 7am TOT

Session Two: 1pm TOT

 

You will also have a separate, private Facebook group where you have daily support and conversation from your fellow members and Erin.

 

This is a no-stress, easy access group. Its entire design is to support your forward action so you don’t have to do it alone.

You’ll meet live on camera via Zoom conferencing.

PRAISE FOR ERIN’S PROGRAMS

MEET YOUR COACH

Erin Matlock is a founder, advisor and advocate who has spent a decade in leadership in the brain health, mental health, neurotech and self development markets.

She is a Life Member of Mensa and a peak mindset coach who has advised top MDs, CEOs, PhDs, therapists, providers, entrepreneurs and professionals as she successfully guided them to major breakthroughs in their public profile, career level and financial success.

She is an international and TEDx speaker who has shared the stage with Quincy Jones, Montel Williams, Dave Asprey of Bulletproof and world renowned brain doctor, Dr. Daniel Amen.

Named one of the Top 50 Human Behavior Experts to Follow in 2017, she is a wildly popular blogger who reaches a global audience of over 3 million people each year.

JOIN THE EDGE TODAY

THE EDGE is an online mastermind with no-stress, no-contract and simple monthly dues.

 

The magic of this group is that everyone is easy to like, flexible, positive, open-minded and truly wants the best for their peers.

 

If this sounds like you, and you are looking to expand your visibility and influence, then please join us. We’d love to meet you!

 

The current fee for THE EDGE is $299 per month.

 

New members have a one-time option of joining at the charter rate of $199 per month for as long as you remain a paying member. Please note that if you choose to cancel your membership and then return at a later date, you will be welcomed back at the current rate of $299 per month.

 

If current pricing is a financial hardship for you, then you really need to get in this group. You are over-functioning and under-earning into exhaustion, and this is not the way to live and work in alignment.

 

We understand. We have big hearts and we have such a need to serve in our work that we often put ourselves and our fees last on the list.

 

This does nothing for you other than create a cycle of hardship.

 

If you’re ready to solve these issues, please join us.

YOU’LL ALSO RECEIVE ACCESS TO EXCLUSIVE BONUS TRAINING

Facebook Advertising

(A $997 Value)

Walk step by step with Facebook Ads Agency Owner Rory Stern as he shows you how to use the Power Editor and set up your first ad campaign.

 

You’ll discover how to research and choose the best audience for your offers, as well as what kinds of images are currently performing best.

 

You’ll learn best practices to keep your account active and to avoid getting shut down by Facebook due to compliance violations.

 

And finally, you’ll see how to use the Facebook Pixel to build custom audiences to re-market to so your ad budget is maximized with the people who are most interested in you.

Advanced Sales Techniques

(A $1997 Value)

Join Yvette Roybal for this advanced and in-depth sales training for people who hate to sell.

 

Yvette is the Executive Manager of Fiesta Nissan Santa Fe (Yep. We brought in the woman who easily handles the toughest sales conversations on the planet — car sales.)

 

You’ll learn how to build authentic and instant rapport with people so that you can create an atmosphere of trust.

 

You’ll watch as Yvette takes objection after objection from our members and easily counters and overcomes them with integrity. You’ll receive the full written transcript of this meeting so you have her exact language at your fingertips.

 

You’ll discover pacing and timing in enrollment conversations and how to answer the dreaded question of “How much do you charge?”.

 

You’ll realize that price is a myth. (Once you get this last part, you’ll never get trapped in pricing mistakes again.)

BEHIND THE SCENES SELF-IMPROVEMENT WEBINAR FUNNEL TRAINING

(A $497 Value)

Join your coach, Erin Matlock, as she walks you through a live self-improvement lead generation funnel.

 

You’ll get Erin’s expert and private commentary as she shows you the Facebook Ad that brings prospects into the expert’s nurturing email list.

 

You’ll watch an entire automated webinar with Erin pointing out the psychological bonding and pre-selling techniques being used.

 

You’ll see the innovative offer that is currently working best via webinar and Erin will explain how and why it works so well.

 

You’ll receive the entire email followup sequence so you can learn how to continue to add value and build rapport with prospects while moving them to a decision about working with you.

 

This is a candid view of a working webinar funnel and something Erin typically only does for private clients.

EXCLUSIVE CUTTING EDGE TRAINING FROM INDUSTRY EXPERTS

(A $997 Value)

YOUR FIRST BOOK DEAL

 

Christina Rasmussen sits down for an in depth training on what you need to land the book deal and the realities of promoting and touring for the book.

 

STARTING A PODCAST

 

Julia Roy walks you through the puzzle of setting up your first podcast, branding it and handling high end guests.

 

LANDING A TEDXTALK

 

Marc Winn teaches you what TEDx organizers look for when choosing speakers and offers insider tips on crafting a winning talk.

 

APPEARING ON NATIONAL TV

 

Max Lugavere is a regular on the Dr. Oz show and takes you through his unorthodox way of getting on national TV. (Hint: It’s not an agent.)

 

GETTING PAID WHAT YOU’RE WORTH

 

Tracey Butler gives you her exact blueprint for packaging and pricing her services for profit as well as her system for enrolling clients.

 

NETWORKING WITH INFLUENCERS

 

John Mekrut takes you behind the scenes of hot conferences and shows you how to break into the insider’s club.

 

FROM INSURANCE TO SELF PAY

 

Dr. Drema Dial gives you her exact roadmap for transitioning from insurance to self pay clients or patients, as well as how to confidently raise your fees.

 

GROWING YOUR EMAIL LIST

 

Ellen Goodwin teaches you the contest method for scaling your newsletter list – including the exact software to use for viral entries.

 

PITCHING TO CORPORATE

 

Pat Faust teaches you how to navigate the corporate contract world as an expert trainer including how to get to decision makers and when to actually pitch.

Praise From Erin’s Mindset Course Members

I built a resort in the South Pacific when I was 65. I am now 75 and I felt the need for support and inspiration. We swim with humpback whales for 3 months (half of July, August, September and half of October) and are fully booked but then take 9 months off.

I was thinking of doing 3 months here and build a wellness retreat in Tucson, close to family, and do a 3 month business there. However, having either place dormant for 9 months is not good for the property or employees.

I felt the need for support in the decision making process. I am making no profit but realizing my dreams, so wanted help to find and release my blocks to making money.

Even though I have not been able to join you live I still feel like I am part of a family that is working toward change. Your class has been such a joy because it has felt very up close and personal.

Working with someone who knows they are a work in progress is so great, as we all are no matter how old we are. I am so proud of you and what you are doing.

I have learned to act on opportunities and to say yes to what feels right and no to what does not.

Patti Ernst

My internal compass had slowly been recalibrating for a number of months. On a very visceral level, I knew it was my time. Furthermore, I sensed that you were the one to accompany and guide me through this journey. My intuition was spot on.

My biggest takeaway is to trust my internal compass and that everything I need to be the absolute best version of myself is already within me and surrounding me. I can tune in to the energy that is already present by aligning my emotions with my goals and then taking action that supports my moving forward…closer to my desires.

I now also have come to realize that those that I know and love, even those that I’m close to, cannot be persuaded to join me on this journey…they have their own path to take…some may take my hand and others may walk away…but I know now that it’s not my responsibility to steer them in my direction.

Tina Cufaro

There are so many things I have learnt through your guidance, the biggest being a shift in perception of myself and what I am capable of.  I have quite a journey ahead but with the tools you’ve given me I now know I’m in the strongest position to accomplish bigger and better things. 

Mike Meinke

Distilling everything down to 1 nugget = If it’s not 100% yes, it’s a no. That means what & who I invest my time in, how I act, with whom I interact (who I consider my friends), how much I charge for my professional services (am I charging what I am worth?) how long I spend doing anything, and last but certainly not least, collateral damage.

Adeena Pelberg

I so thoroughly enjoyed the digital marketing class which you taught that I decided to have another experience with you!

My biggest takeaway was the “importance of cleaning up collateral damage.” As a result of this teaching, I undertook, during the period of this course, to address/resolve a painful betrayal issue with a good friend. The steps were taken, and I am at peace.

Pat Mattas, Educational Therapist

I actually didn’t know what to expect when I signed up. I felt drawn to Erin and somehow my inner guidance system (which I would learn more about) guided me to take this – so I said Yes and signed up. Thankfully I listened.

My biggest takeaway was cleaning up my collateral damage – I had no idea how much this has been blocking me and my health. Learning to trust and be guided by my inner guidance system.

Melanie Wood, OT Solutions

Marketing can seem sterile, spammy or even predatory. But Erin brings warmth, humor and skill to the material. And her brand of marketing is the opposite of predatory – she’s out to HELP people, and to help OTHERS help people.

Tori Deaux

Erin is brilliant in her ideas and though she calls herself shy she is an excellent teacher with her bags full of entrepreneurial tricks and tools.

Habib Khan M.D.

Not only did Erin give me instant ideas and tools to catch my business up to speed, she is also a warm, genuine, honest person, and a great role model for living a business life that is in full alignment with her personal life.

Jennifer Medley

If you need help developing and marketing your brand in this ever changing digitally connected world look no further, Erin is the expert you need. Her analysis, perceptive insights and advice will give you the tools you need. The personal experience she brings and the enthusiasm Erin has for the field of brain health will make her an invaluable partner in your success.

John Mekrut

Erin is different because she is very patient and genuine, and really provides you with a tremendous amount of valuable, step-by-step, ‘how to’ information about the overall structure, the technology, and all the detailed nuance needed to develop an online presence and then most importantly, move people to take action and purchase.

David Delaney LPC

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