Erin Matlock is a founder, advisor and advocate who has spent a decade in leadership in the brain health, mental health, neurotech and self development markets.

She is a life member of Mensa and a globally recognized mindset coach who advises CEOs, health personalities, NY Times bestselling authors, critically acclaimed artists, elite athletes and highly successful entrepreneurs through deeply intense transition and rapid growth in their professional and personal life.

She is an international and TEDx speaker who boldly challenges the stigma of suicide and depression through deeply personal accounts of survival and recovery.

Named one of the Top 50 Human Behavior Experts to Follow, she is a wildly popular blogger who reaches a global audience of over 3 million people each year.


“If you feel broken, alone, or unhappy, this might be the most important video you watch today.”
– SuperheroYOU


Erin is a text-based contemporary artist blending her poetry and essays with acrylic painting on large-format canvas. Original artwork is available for collectors. Limited prints coming soon.


Worth It is the debut poetry collection from Erin Matlock, spanning four heart-gripping acts which explore life, heartbreak, love and the courage to choose yourself.

Her writing uniquely captures stirring snapshots of life; taking readers on a journey through self-discovery, loss, failure, aloneness, trusting yourself, eternal love and empowerment.

Included are personal photographs of the Arizona trails and mountains she hikes to protect her quiet peace and calm her wild mind. This raw, beautiful debut will inspire you to take stock of your life, embrace the explosive love of this world and rise up into who you were destined to be.



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