Coaching Apprenticeship

The Apprenticeship is a custom training and mentorship for experienced coaches who desire prominent international exposure and authority.

Transformational leaders must have the skill set to separate themselves from the over-saturated, cookie cutter coaching market.

++ Working one-on-one with Erin, you will meet virtually and in-person in Scottsdale and Sedona, Arizona. You will also have the opportunity to travel to places such as Los Angeles and New York and meet influential leaders as you shadow Erin during business development events, dinners and trips.

++ You will carve out your branded identity, refine your image and build your audience platform to cement your positioning.

++ You will develop your own proprietary coaching models based on your experience, expertise and moral philosophies so you stand far apart from the masses who simply re-teach other people’s programs.

++ You will understand niche and multi-niche platforms so that you choose the coaching model that best aligns with your personality.

++ You will create premium coaching packages that allow you the freedom to serve your clients while comfortably attaining your lifestyle and financial goals.

++ You will experience the deep mindset shift that allows you to attract and enroll the types of clients who are a match for your new level.

++ You will learn the intricate art of group coaching psychology and success dynamics. Group coaching is a lucrative way to leverage your expertise, however it requires strategic management and leadership skills to ensure participant success and to avoid being overrun by disruptive personalities.

++ Your current view of self will be stretched farther than you thought possible.

This program is for individuals who desire to be extraordinary, name-brand coaches who live and work on their own terms.

Duration: 6 months
Fee: $50,000

If The Apprenticeship is a fit for you, please fill out this form to schedule a consultation so that we can meet on video conference and get to know each other. I look forward to it.

Erin Matlock is a globally recognized mindset coach whose radical approach attracts CEOs, media personalities, NY Times bestselling authors, elite athletes and highly visible entrepreneurs as she guides them through intense transition and rapid growth in their professional and personal life.


She is a life member of Mensa® and founder of BRAIN SUMMIT. A dedicated activist and advisor, she has spent over a decade in leadership in the brain health, mental health, neurotech and transformational markets.


Named one of the Top 50 Human Behavior Experts to Follow, she is a popular international and TEDx speaker who boldly challenges the stigma of suicide and depression through deeply personal accounts of survival and public recovery.



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